Developed through CSU’s Iron Brew and brought to life with Peculier, this project is rooted in collaboration and real-world application.

The concept leans into contrast and movement, drawing from retro cues and flipping them into something fresh. The identity plays with reversal, both visually and conceptually, capturing that moment where familiar becomes unexpected. Designed for the can, it balances bold graphics with clarity so it holds up in hand, on the shelf, and out in the world. It’s fun, a little offbeat, and grounded in the idea that sometimes the best perspective is upside down.