SONRISA CANTINA
Sonrisa Cantina is rooted in joy, gathering, and the spirit of mezcal; drawing inspiration from Oaxaca and the stories carried through its traditions. It’s a space imagined to feel vibrant, welcoming, and full of life.
This project builds on that foundation, blending illustration and branding to create a layered, expressive identity.
Inspired by Oaxacan culture and craft, it centers storytelling through color, form, and character, most notably through the axolotl, a symbol that brings both playfulness and purpose with a nod to conservation. Sonrisa Cantina is about more than a visual system; it’s about creating an atmosphere, one that feels communal, celebratory, and deeply connected to the people and traditions that inspire it.
This project was created for an academic assignment. Select imagery is sourced and used for educational purposes only and is not intended for commercial use. All rights remain with the original creators.